Tout were engaged to define the brand identity and develop a portal for ATA Energy Gateway. Our team developed a search engine style portal to allow training organisations to list training programs.
Client Overview:
ATA Energy Gateway, recognised the need to develop a platform for training providers and users to find training to support their upskilling needs. They sought Tout’s expertise to revamp their brand identity and develop a dynamic online platform that would connect training organisations and aspiring energy professionals.
The Challenge:
ATA Energy Gateway needed a user-friendly portal where training organisations could seamlessly list their programs, and users could easily discover and access relevant courses.
Tout’s Strategic Approach:
Our team at Tout devised a comprehensive strategy to address ATA Energy Gateway’s challenges effectively:
1. Brand Identity Transformation:
– Conducted in-depth market research and competitor analysis to identify industry trends.
– Collaborated closely with ATA Energy Gateway’s team to understand their core values and objectives.
– Crafted a new brand identity, including a captivating logo, a vibrant color palette that matched the parent brand, and a versatile typography system.
2. Search Engine-Style Portal Development:
– Designed a user-centric portal interface with a focus on intuitive navigation and a robust search engine.
– Created wireframes and prototypes to visualize the portal’s layout and functionality.
– Employed cutting-edge web development tech to build a responsive and scalable portal.
– Implemented a powerful search algorithm to enable easy discovery of training programs.
Key Milestones:
– Brand identity redefined and approved by ATA Energy Gateway.
– Portal design and development completed, incorporating user feedback.
– Rigorous testing to ensure a seamless user experience.
– Successful portal launch and user training.
Results and Achievements:
Tout Agency’s collaboration with ATA Energy Gateway yielded remarkable results:
– Revitalized Brand Identity: The newly established brand identity resonates with the energy sector’s ethos, reinforcing ATA Energy Gateway’s commitment to excellence.
– Highly Functional Portal: The search engine-style portal streamlined the process of listing and discovering training programs, enhancing user satisfaction and engagement.
– Increased Visibility: Training organisations experienced increased visibility within the industry, resulting in higher enrollment rates for their programs.
– User Satisfaction: Positive feedback from both training organizations and aspiring professionals highlighted the portal’s effectiveness.
Conclusion:
The project’s success not only transformed their brand but also facilitated seamless access to crucial training programs, fostering growth and innovation within the industry.
