The subdivision as part of a larger group required reverse dilution of brand and build brand and service offering awareness on LinkedIn.
2. Action Plan:
To allow the brand to leverage from the larger groups brand awareness but promote their services, we set up a showcase page on LinkedIn.
3. The Results:
We were able to grow the brand’s awareness in key markets, supported the launch of new capabilities and transition to a new brand. This is proven by the page’s growth from 0 to 1.5K followers since launch.